For the Soccer World Cup in Germany this month, Dutch grocer Albert Heijn has started an immensely popular ‘wuppie’ campaign; for every €15 spent at the grocery store you get a small red, white, blue or orange wuppie, a small woolly ball with two eyes, feet and antennas. Each wuppie comes with a saving stamp, and with three stamps and an additional €2.49 you can buy a large wuppie. Albert Heijn had 700,000 so-called ‘mega wuppies’ made in China, but most of those have already sold. Now customers are fighting for the last remaining mega wuppies. One wuppie has already sold online for €100 and there have been reports of wuppies being stolen from cars! More »